INSIGHTS: EXCLUSIVE CONTENT LIQ

Insights





Innovation and Live Action Marketing for P&G

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This content has been translated by Google.

In order to improve customer experience and strengthen sales of beauty products in supermarkets, Liq has developed a special Innovation and Live Marketing action for P & G, a customer since January 2018.

Through an augmented reality solution in the gondolas, the initiative aims to empower the shopper in decision making, to promote its interaction with the products, bringing the brand closer to its customers and with that, to sell more!

This project was carried out in partnership with P & G’s Innovation Lab and reinforces, together with the customer, our role as an innovative company that uses technology and creative solutions to transform service into a unique relationship experience, “said Teresa Sugimura, manager of Projects and Innovation and Mauricio Bitencourt, manager of Live Marketing.


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