Videos, articles, infographics and case studies that are references for the CRM, BPO and Trade & Live Marketing, concentrating everything you need to know to evolve the way you relate to your customers.

Data that transform the POS into consumer experience centers Fidelizing the current consumer can be up to 50% cheaper when compared to the effort to bring in a new customer. As Peter Drucker has stated, in order to survive and succeed, every organization must become an agent of change. Continue lendo "Data that transform the POS into consumer experience centers"
The new journey of the digital age In an era marked by the diversity and digitalization of the means of consumption, and by electronic communication increasingly more instantaneous, assertively attending to customers has required an additional effort from companies. Continue lendo "The new journey of the digital age"
The supershopper and his powers The consumer has never been as empowered as today. We are facing "superconsumers", with technology and social networks giving them new powers, daily. Continue lendo "The supershopper and his powers"
Sales Case Award winning sale - Sales campaign. We implemented a campaign to encourage sales of telephone products, especially in stores that do not have promoters. Sales are performed by vendors ... Continue lendo "Sales Case"
Trends and innovations in retail 4.0 The revolution 4.0 changed brazilian retail and awoke, in the brands, the need for reinvention in the point of sale with the use of new technologies, highlighting the importance of the training ... Continue lendo "Trends and innovations in retail 4.0"
Liq: Brand Manifesto Truth be told, what people expect is that brands improve their lives, make their daily life more uncomplicated, light, easy to live. That's what we ... Continue lendo "Liq: Brand Manifesto"