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On 9/24, a Liq attended the Power Analytics Seminar, organized by the Standard Group to show the importance of data (analytics) in driving business strategy and business decision making.
The event, held in São Paulo, was sponsored by Liq and featured a
presence of executives and leaders of various companies, as well as suppliers of new technologies for data analysis.
Marcelo Caldeira, Information Technology Manager and Cynthia Viciano, Analytics Coordinator, were on occasion to discuss and learn about the best practices being applied in the market.
“This was an important step forward for evolution with Big Data, a tool for processing large volumes of data, within the enterprise. Data is the oil of the future and its use in managing impulses and customizations as business strategies, statistics and sales. Liq upon competition, “says Caldeira.