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Liq announces new director of Innovation and Technology to strengthen the company’s digital performance.
André Prevedel, former director of IT Infrastructure at Liq, has just assumed the position of Director of Innovation and Technology of the call center company, which until recently was called Contax.
Prevedel assumed the position that was of João Mendes, who left to be CIO of Unidas, the second largest company of leasing vehicles of Brazil.
“Our main objective is to define policies that identify good business and management opportunities aligned to new technologies,” says Prevedel.
The executive has been in Liq for three years and has made a career in a call center company, or, as they prefer to call themselves today, “customer experience”.
Prevedel has a career in IT management positions with competitors Tivit and Atento.
Liq is one of the largest in the area in the country, 36 thousand employees in 16 units.
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